Despite advances in safety regulations and equipment, the design of the warning triangle has remained largely unchanged. However, modern issues demand a more effective solution. To address this, we are proud to introduce our new warning arm, developed in collaboration with Vgroup. With its modern design and cutting-edge functionality, our warning arm sets a new standard for roadside safety.
Warning Arm
2021
Warning Arm is designed to help notify drivers about car breakdowns, providing a clear and visible signal to ensure the safety of motorists on the road.
Skills
Product Design, Industrial Design, Branding, Research
Tools
Solidworks, Illustrator, Photoshop, Keyshot
Discovery
Primary Research
Development
Branding
Discovery
1
There are long wait times for assistance.
Hazard Response
2
Highway service use radar technolodgy and CCTV to register the stopped vehicles to provide help.
3
RCA & AA go to driver or Assistance while also provide smart service.
Optimal Field of View
Visual scenes should be kept simplistic.
Peripheral View
Focus View
Central View
Sign Placement
For optimal recognition, he center of the solution should be situated betweeen 900mm and 1500mm above the road.
Reaction Times
Early warning systems can help to reduce reaction times and allow users to react appropriately.
BS AU 47; 1965 & Regulation 27
Must be Oil and Water Resistant
Florescent and Reflective Surface
Must include Protective Cover
Signal Red
Stable for Adverse Conditions
Must be Oil and Water Resistant and outside of vehicle
Concentric equilateral triangular contours
Red border of retro-reflecting strip
Fluorescent Strip Inner
No sharp edges
Triangle must be verticle in use
Easy to clean
Stable during use
Legislation
ISO710
ISO3864
Colour Definition
Red, Orange and Green are the colours for warnings/cautions.
Weather Conditions
More time is needed to respond in adverse weather conditions due to reduced visibility as well as external factors that cannot be controlled.
Highway Codes
CODE 257/ 258
Amber flashing lights are used to show temporary speed changed.
CODE 274
Warning triangles are placed at a Distance of 45m on the straight road or 150m on a bent road/turn, this is determind by the road speed limit and type.
CODE 275 - 278
In the case of disabled drivers, it is advised that they turn on the Hazard lights before calling emergency services. Drivers are advised to pull into the far left of the hard shoulder and step out of the vehicle.
Future
Market Analysis
Carrying out a trend map highlighted two key insight of the future;
1. Advanced technolodgy will be integrated int warning system .
2. Vehicle will be connected in the future through internet of vehicles.
Trend Mapping
Carrying out a trend map highlighted two key insight of the future;
1. Advanced technolodgy will be integrated int warning system .
2. Vehicle will be connected in the future through internet of vehicles.
Primary Research
Interview
The interviews and activity was conducted on a focus group to find out the knowledge of and awareness of the drivers different group and how they feel when there are in the Breakdown.
3
Young Drivers
5
Experienced Drivers
2
Vulnerable Drivers
Activity Findings
Within the UK, users showed a keen desire to use functional items and technology to adapt their vehicle and enhance their journey experience. Various attachment methods were displayed.
New and Some Experienced
Drivers lack Knowledge.
Vulnerable people don’t feel safe
during a breakdown.
Experienced Drivers Prefer to call
breakdown service.
Parents would stay in rather leave the car with
the kids than leave kids in the
car during a breakdown.
User Journey
2. There is a lack of communication between on-coming drivers and broken down drivers.
1. Users lack knowledge of how to navigate a breakdown.
3. On bent roads, warning triangles should be placed around corners, reducing visibility of hazard.
4. Other road users lack emotion/empathy toward broken down vehicles.
Key Emotions
Users show anxiety and vulnerability during a breakdown scenario due to the stress of the situation and the unknown period to wait for assistance.
Development
“We all want to be treated as we hopefully treat others”
Evoking empathy
Ideation
The hinge moves both the direction due to which it can be use in left hand and right hand drive.
140mm
300mm
140mm
Warning arm will fit under car seat.
As warning arm expands on the roof of the car due to which it will be visible from the long distance. Also notifies other cars about the breakdown when comes in the range.
User can Install the warning arm on the window from inside and help vulnerable drivers to install the warning arm without getting out of the car.
Retractable arm
Clamped to the
window of the car
Car window
According to Regulation 27 and BS AU 47; 1965
Branding
Stakeholder
Strength
- Can be used form inside the car.
- It is universal, so can be used in
all region with both left hand drive
and right hand drive.
Weakness
- Can be used form inside the car.
- It is universal, so can be used in
all region with both left hand drive
and right hand drive.
- Some other competitors can come up with more advanced version of
warning arm
- With the increase of car sales
there will be increase in the
sales of warning arm.
Opportunity
Threat
Value Proposition
Products And Services
Gain Creators
- Reducing anxiety by giving awareness bout the product.
- As it can be setup from inside the car, it will increase the safety and will be less hassle for the driver
- Easy to setup
- It can be setup from inside the car.
- All types of drivers will able to use it.
- By providing proper education about the product and providing manual for it.
Jobs
Gains
- Can be hard to
adapt the new
product.
- Reducing anxiety
- Increasing safety
- Less hassle
- Convenience
- Safety
-Inclusive
Brand Value
Our Warning Arm is the only the only warning equipment that helps the driver to setup comfortably form inside the car.
Pain Relivers
Pains
SWOT Analysis
Brand Identity
Product
Breakdown Warning Arm
Environment
Anxious & Scared
Communications
Attentive
Behaviour
Help to warn other drivers
about the breakdown while
waitng for emergency service
Goal
-Increase safety of the of the driver during breakdown and warn other driver about the breakdown.
Scope
-It will remove the need to get out of car to place the warning equipment and will be more convenient and hassle free for the user.
Identity
- It has inclusive design and all type of user eg. Disabled drivers can also use it.
- It is more stable and durable warning equipment than other in the market.
Scenario
Young Drivers
The 20 year old young driving is driving through the road and there is breakdown. He gets anxious as he lacks knowledge about the safety procedures. He calls emergency service for the breakdown and waits for them. Due to lack of knowledge he is not able to place warning equipment to warn other drivers.
Experienced Drivers
The experienced driver is driving the car and breakdown occurs. He is calm move the car towards the hard shoulder and calls the emergency service. Meanwhile he has to get out of the car and place the warning triangle 45m away from the car.
Vulnerable Drivers
The experienced driver is driving the car and breakdown occurs. He is calm move the car towards the hard shoulder and calls the emergency service. Meanwhile he has to get out of the car and place the warning triangle 45m away from the car.
